Check out this post called “A Weird, But Effective Shortcut to Generate Sales Leads on LinkedIn” by Jeff Molander and discover some tips to generate leads with LinkedIn…
See what I just did? You chose to read this article—probably because the headline provoked curiosity. It’s one of the oldest tricks in the book, the basis of effective copywriting. True, there is no silver bullet for generating sales leads on LinkedIn. However, there is one habit that consistently brings my students and me more success generating leads online: Giving customers a reason to click and take action—relieve that nagging pain or take a step toward an exciting goal.
Yes, creating curiosity that lures customers to act seems like an obvious strategy. So, are you and your team doing it?
Engagement Is NOT the Goal: It’s the Entry Fee
At the simplest level these are our goals:
- Grab attention, hold it long enough to…
- provoke engagement in ways that…
- earns response (generates a lead).
Will you agree with me? If you don’t get response to content placed on LinkedIn, you’re wasting precious time.
Photo by Thomas Beck Photo
- Forget Everything Else You Learned About LinkedIn – Conan O’Brien Is The Master (HUMOR) (baybusinesshelp.com)