Just this week, we noticed star reviews showing up on some business pages on Facebook.
Have you seen them on your page yet?
Facebook is previewing the 5-star system on select brand pages, just under the name of the business at the top of the timeline.
Here’s an example:
Evidently, Facebook is testing this feature on its desktop version and has been collecting ratings for a long time.
I remember rating local businesses on the left side of my “wall” before the timeline was released, and I was always puzzled about why this information was being collected.
Star reviews have been available on the mobile version of Facebook for a long time as well.
And now, here they are on the desktop!
A Benefit To Businesses And Consumers
Is this Facebook’s play to compete with Yelp!, FourSquare and other online ratings sites for local businesses?
TechCrunch, in A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages, received an update from Facebook:
We’re extending star ratings on Facebook from mobile to desktop – to make it easier for people to discover great businesses around them. This is beneficial for both businesses and consumers. Star ratings encourage more people to rate a business, making it eligible to appear in News Feed and help others discover a business they didn’t know about previously. For businesses themselves, this also leads to greater brand awareness.
As you may recall, star ratings launched in early 2012 with the introduction of Nearby on mobile. Now we’re bringing the visibility of star ratings to a more prominent spot at the top of Pages’ timeline on desktop and to the preview in News Feed.
How Will This Change Things For You?
Now, brands have a lot to think about with respect to their Facebook pages.
- If people can simply rate a page, how will brands act differently to gain positive reviews?
- Will customer service become the focus of more pages?
- Will brands make offers that entice people to write positive reviews (and will Facebook allow such activities?)?
How do you think star reviews will affect your business’s Facebook page?
- Expert Feature: Why Don’t Facebook Posts from My Favorite Pages Appear in My News Feed? (baybusinesshelp.com)