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A local pub and brewery recently received a “cease and desist” letter from none other than Starbucks.

They received it because they had a beer named “Frappicino”.

What would YOU do if you received a letter like that?

I probably would’ve freaked out and responded in an apologetic and swift manner.

Well, that’s not what this owner did.

What he did is not only bold, it’s hilarious.

And his response has created an amazing positive buzz for him and a bunch of negative publicity for Starbucks.

This is the story and response that the owner Jeff Britton shared on their facebook page…

So quick little story. Last week I received a cease and desist letter from the attorneys at Starbucks. Apparently there was a beer on Untappd that someone named “Frappicino”. 3 people had checked into said beer. 3. Starbucks did like that. So I got a letter. They wanted me to remove the beer and promise never to use their names again. They also wanted my written response and guarantee. Here is their letter. And also my response.

Cease and Desist Letter from Starbucks to Pub

NOTE: To make the letters bigger just takes 2 clicks.

1) Click on the image. You’ll then see the image on a separate page by itself.
2) Click it one more time and you should be able to see the full-sized version.

 

 

 

Exit 6 Pub and Brewery’s Response to Starbucks

NOTE: To make the letters bigger just takes 2 clicks.

1) Click on the image. You’ll then see the image on a separate page by itself.
2) Click it one more time and you should be able to see the full-sized version.

 

 

Here is the check he sent along with it…

The Public Response

Click here to see some of the positive publicity this bold move has gotten them.