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The Bold, Hilarious Reply A Bar Owner Sent To A Starbucks Cease And Desist Letter

A local pub and brewery recently received a “cease and desist” letter from none other than Starbucks.

They received it because they had a beer named “Frappicino”.

What would YOU do if you received a letter like that?

I probably would’ve freaked out and responded in an apologetic and swift manner.

Well, that’s not what this owner did.

What he did is not only bold, it’s hilarious.

And his response has created an amazing positive buzz for him and a bunch of negative publicity for Starbucks.

This is the story and response that the owner Jeff Britton shared on their facebook page

So quick little story. Last week I received a cease and desist letter from the attorneys at Starbucks. Apparently there was a beer on Untappd that someone named “Frappicino”. 3 people had checked into said beer. 3. Starbucks did like that. So I got a letter. They wanted me to remove the beer and promise never to use their names again. They also wanted my written response and guarantee. Here is their letter. And also my response.

Cease and Desist Letter from Starbucks to Pub

NOTE: To make the letters bigger just takes 2 clicks.

1) Click on the image. You’ll then see the image on a separate page by itself.
2) Click it one more time and you should be able to see the full-sized version.

starbucks letter page 1

 

starbucks letter page 2

 

 

Exit 6 Pub and Brewery’s Response to Starbucks

NOTE: To make the letters bigger just takes 2 clicks.

1) Click on the image. You’ll then see the image on a separate page by itself.
2) Click it one more time and you should be able to see the full-sized version.

exit 6 reply letter

 

exit 6 pub reply page 2

 

Here is the check he sent along with it…

exitpubcheck

The Public Response

Click here to see some of the positive publicity this bold move has gotten them.

About Scott Aughtmon (1823 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.