News Ticker

Expert Feature: Tips for Tuning Website Content

Recent changes in the way search engines formulate rankings may mean that your website needs a tune-up.

Website content optimization now requires strict attention to content and search engines may penalize the old habit of stuffing your keywords into as many sentences as possible.

If you continually run into a wall in your search engine optimization attempts,  take a closer look at the content you post on your website.

Two Important Ways to Tune Your Content

Two important ways to tune your content include creating a content plan and optimizing  your titles and other tags.

Great content does not happen by accident.

If you write the first thing that comes to your mind when it is time to post a new article on your website, then the quality of your content may be questionable and you may miss the mark when it comes to optimization.

Instead, calendar specific dates for tackling specific keywords and the specific topics you want to address.

The best articles use keywords a limited number of times while providing important and interesting information.

A thoughtful content plan should help you put more thought into your articles, and the resulting content is more likely to be meaningful.

Once you have solid content, much of your website content optimization will take care of itself.

A great article with a title or tag that is nothing more than a keyword will be less likely to attract your intended audience, and search engines may penalize you for being so obvious in your optimization.

Name your articles and other content based on their topic. Include your keyword in the title in a natural way, because that should be part of the content, but create an engaging title.

Ask yourself how inclined you would be to read the information based on the provided title if you were a customer visiting your site. For example, which title below would you be more inclined to read:

Bison Burger Recipe


World’s Best and Quickest Bison Burger Recipe

mole burger, bison burger

How about:

Hairless Cat


Top 10 Fun Ways to Keep a Hairless Cat Warm

hairless cat

Website content optimization is largely about the quality of the content and the headline.

Your goal should be to provide valuable and interesting information to potential customers.

A visitor who comes to your site and remains on it because he or she is satisfied with the information you provide is more valuable than multiple visitors who do not appreciate your content.

By focusing on the creation of a carefully planned content calendar and well-thought-out articles, you’ll be on your way to attracting high-quality visitors to your site.


Related article


About Melanie Yunk (50 Articles)
Melanie Yunk, President, Roaring Pajamas Melanie Yunk started working as a social media and search engine optimization consultant early in 2009, when she founded Roaring Pajamas, a digital marketing agency in Northern California. Melanie is passionate about helping businesses market their products and services online. She brings more than 20 years of marketing, engineering and content experience to clients from various industries, including search engines, construction, retail, B2B, wholesale, heavy duty trucks, authors and more. Melanie previously founded Melanie's Fine Foods after purchasing Big Acres® Gourmet Sauces where she expanded the line to be distributed nationwide and in Canada. She also founded Yunk Consulting where she assisted software and semiconductor companies in implementing international standards for electronic databooks that she also helped developed while working at Intel Corporation. Her earliest career began at Honeywell Commercial Flight Systems where she worked on the Boeing 777 and MD11 cockpit projects. She continues to write on the Roaring Pajamas Blog and also as a guest blogger writing about all natural and gourmet foods. Melanie volunteers as a Board Member for the San Carlos Chamber of Commerce and former President of the Advisory Board for the Rosalie Rendu Center in East Palo Alto. She lives in San Carlos with her husband Kent and two Cornish Rex cats.