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Important Rules To Help You Extend Your Business Brand (VIDEO)

Brand extension is defined as “an instance of using an established brand name or trademark on new products, so as to increase sales.”

One example would be how Cinnabon has extended their brand by letting their name be used on Pillsbury Cinnamon Rolls.

In this video, Sasha Strauss, the Managing Director at Innovation Protocol, reveals the rules you should consider when extending your own business brand.

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About Scott Aughtmon (1831 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.