Matt Cutts is currently the head of Google’s Webspam team.
In this video he answers an interesting question that he received.
The question is this: Should I write content that is easier to read or more scientific? Will I rank better if I rank for 6th graders?
Watch this video called “Should I focus on clarity or jargon when writing content?” to hear his answer…
- Benjamin Franklin: History’s First Content Marketer? (baybusinesshelp.com)