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RR: Bay Area Bagel Shop Run Like An Internet Startup

 What’s an “RR” Post?

 One of those things we’re experimenting with on BBH is something I’m calling “Rerun” blog posts.

If you don’t know what those are and why I am doing them, then read this: Information Overload And The Invention Of Blog Post “Reruns” And “Marathons”

 

This “Rerun” post originally appeared here on April 27th, 2012

 

“Venture capitalists like to say they invest in entrepreneurs who are solving big problems. For foodies in San Francisco, there are few greater challenges than finding a good bagel.”

“Dan Scholnick, a partner at Trinity Ventures, is putting his money where his mouth is. After spending years complaining about the poor quality of local bagels, he joined his wife and another couple in starting Schmendricks to bring the taste of New York to the Bay Area.”

“The quartet is trying to build Schmendricks more like an Internet startup than a food company, keeping upfront costs to a minimum, reaching customers through services like Twitter Inc. and collecting data on consumer preferences.”

Click here to continue reading about Schmendricks bagels on BusinessWeek.com

 

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About Scott Aughtmon (1851 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.