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Many B2B Businesses Still Struggle With Lead Nurturing

If you’re in B2B, did you know you could be losing up to 45% of additional prospects available in your business category simply because you don’t follow up with leads?

Check out this article called “B-to-B Marketers Still Struggle With Lead Nurturing” by Ruth P. Stevens and learn more about how many businesses are dropping the ball in this area and what you can do about it to improve in this area…

how to nurture business leads

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.

“But a new studyOpens in a new windowfrom Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs.

“Disappointing, since the value of lead nurturing was clearly demonstrated years ago, when James ObermayerOpens in a new window coined the Rule of 45Opens in a new window, which says 45 percent of business inquirers will eventually buy in that category, so if you don’t stay in touch, you’ll likely lose the sale to your competition.”

About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.