Many B2B Businesses Still Struggle With Lead Nurturing
If you’re in B2B, did you know you could be losing up to 45% of additional prospects available in your business category simply because you don’t follow up with leads?
Check out this article called “B-to-B Marketers Still Struggle With Lead Nurturing” by Ruth P. Stevens and learn more about how many businesses are dropping the ball in this area and what you can do about it to improve in this area…
“I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.
“But a new study
from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs.
“Disappointing, since the value of lead nurturing was clearly demonstrated years ago, when James Obermayer coined the Rule of 45, which says 45 percent of business inquirers will eventually buy in that category, so if you don’t stay in touch, you’ll likely lose the sale to your competition.”
