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How Marketing Will Change in 2015: The Creative Forecast

One of the key things that will help you in business is to keep up with the trends and changes in different key arenas.

One of those arenas is marketing.

Check out the great article called “How Marketing Will Change in 2015: The Creative Forecast” by Jeff Beer and discover some of the predictions about marketing from top leaders…

marketing predictions 2015

“It’s a new year and time for prediction and anticipation. How much mobile-first, e-commerce-driving engagement will you be programmatically integrating into your 2015 360 strategy?

“Marketing has made real, beyond-buzzword shifts over the past year in terms of recognition of the mobile, multi-device consumer, and the importance of creating compelling content, of all lengths, and across all platforms. But how will those shifts manifest themselves, and what new forces will shape marketing this year? Whether it’s via long form content,social platforms, or apps, the challenge of telling a brand’s story in an engaging way is ever present. The pace of culture is something both consumers and marketers struggle to keep up with, and yet the wheels keep turning, with new technologies, platforms and ideas continually challenging, enraging and inspiring us in seemingly equal measure.

“We spoke to leaders in brand creativity about their insights, predictions, and prognostications—what they’re looking forward to, the direction they’d like to see their work go, how they plan to make next year more creative and more.”

Click here to continue reading and discover some of the interesting predictions on FastToCreate.com…

 

Photo by FutUndBeidl

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.