Why Playing “Follow the Leader” is the Surest Way to Obscurity
In Reason-Why Advertising, John Kennedy shares a powerful story about sheep that you’ll want to read.
It will help you in business or in life.
Listen to what he says…
“CARLYLE compared Mankind to a Flock of Sheep. He said, ‘Stretch a rope across a country path, about a foot and a half from the ground.
“’Then drive a flock of Sheep over it! When the Bell-wether (or leader) has jumped that elevated rope lower it to the ground and note what happens.
“‘Every sheep in the flock that follows will jump a foot and a half in the air over that same rope, though it now lies slack on the earth.
“‘They follow the Bell-wether blindly, — unreasoningly, — without regard to changed conditions.
“‘They don’t jump for the same reason that the Bell-wether jumped, but just because they saw another Sheep jump a given height, at a given spot.“
After reading this story my question to you is this: Are you doing what you do in your business or personal life because it’s the right way – the best way – to do something?
Or is it because someone else is doing it?
And let me ask you this: If you want different results in your life or business than everyone else, will it come from copying the flock or breaking away from the flock?
Photo by Royalty-free image collection
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