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Featured #Podcast of the Week: The Marketing Nation Podcast – Jason Falls – Why We Must Become Brand Marketers, Not Direct Response Marketers

I hope you’ve been enjoying our new feature at called “Featured Podcast of the Week”.

With so many podcasts that are out there these days, I thought I’d make it easier for you to find great content by featuring an episode from many of the great podcasts out there.

The podcast below is another great podcast you should consider subscribing to.


The podcast is called The Marketing Nation Podcast“.

Here’s the Description of the Show

The Marketing Nation Podcast is your weekly destination for all things digital marketing – email, social, web, mobile, search, direct mail – and where the heck it’s all headed. Every week, Marketo’s Digital Marketing Evangelist, DJ Waldow, chats with the sharpest minds in the industry – anyone who thinks, eats, breathes or has a smart point of view about marketing. Welcome to THE NATION. Join the conversation here or on Twitter using the hashtag #MktgNation.

 The Marketing Nation Podcast

Here is the Episode Description

Jason Falls, who leads digital strategy for CafePress, joins the Marketing Nation to explore the difference between brand marketing and direct response marketing, how brands can get the most engagement, and why targeted advertising has become so important.

Why you will want to listen to it:

  • What he does at
  • Why we should move from Direct Response Marketing to Brand Marketing
  • Why a successful business needs BOTH 
  • How Brand Marketing can improve Direct Response Marketing
  • What’s working the best for them in Digital Marketing
  • What will become the new “Search Engine Marketing”
  • Why Facebook Advertising has improved and gotten more responsive



Our Last Featured Podcast

Featured #Podcast of the Week: Content Warfare Podcast – Kim Garst on Social Selling the Smart Way


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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.