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How to Create Content Marketing That Works (Slide Show)

content marketing that converts

Creating content is one thing.

Creating great content that people want to read and that leads to them purchasing from you is on a whole other level.

If you want to learn how to create the second type of content, then check out this post from Michael Brenner…

“Content Marketing That Converts” by Michael Brenner…

How Do You Create Content Marketing That Converts?

“There’s been a fundamental shift in the way marketers and customers create, consume, and share content.

“Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.

“As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.

“A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.

“That’s the secret to creating content marketing converts!…

Click here to read the rest of Michael’s post.

And make sure to check out his SlideShare presentation that goes along with this…

 

Photo by marioanima

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About Scott Aughtmon (1831 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.