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Facebook Is Launching a New Type of “Like” Button (VIDEO)

There have been rumors about Facebook finally launching a “Dislike Button.”

But the reality is something much more interesting.

Facebook launches "Reactions" button

Facebook Chief Product Officer, Chris Cox, announced that Facebook is launching a pilot test of “Reactions”— something he calls “a more expressive Like button.”

You can watch the video and see his full post below to see what countries they are launching it in first…

“Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.”

Posted by Chris Cox on Thursday, October 8, 2015

About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.