Can you answer this question: What are the best types of content marketing I should be using?
Content Marketing works, if you use it effectively. And in order to use content marketing effectively, you need to have an effective plan – or playbook.
You need a content marketing strategy that works. The best way to come up with an effective strategy is to know and understand the content marketing tactics marketers are currently using.
To help you with this, take a look at this slide deck from ContentMarketingInstitute.com. It reveals the content marketing tactics that are producing results for content marketers right now…
2016 Content Marketing Playbook
This is how CMI describes this slide deck from Slideshare.net….
“If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience.
“Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it.
“Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.”