As a housekeeping item, I wanted to let you know that we won’t have a “BBH Featured Post” on the last Wednesday of June, July and August, since it’s summer and many of you are out and about and probably find it harder to keep up with all of the content updates on this site and others.
That’s why there wasn’t a BBH this week.
For today’s post, I just want to point you to a LinkedIn post called What’s Trending: Declare Independence from Mediocre Content it features what LinkedIn has decided are the “Top Marketing Articles to Read This Week.”
(You might be interested to see that my “31 Types of Content We Crave” is featured on the list!)
What’s Trending: Declare Independence from Mediocre Content
“If you’re an American marketer, this Monday is the 4th of July, Independence Day. If you’re from any other country, this Monday is…well, it’s still the 4th of July. You just might not get the day off work.
“Either way, marketers can seize this opportunity to declare independence from mediocre content. Raise your right hand and repeat after me:
“We hold these truths to be self-evident: That all marketing is meant to appeal to humans, and humans desire content that provides value. We respect our audience’s inalienable right to content that informs, entertains, and generally makes their lives a little bit better.
“This week’s roundup of marketing articles can help you follow through with your declaration of independence. Read on for 31 types of content readers crave, inspiration from Cannes Lions, tactics to capture and measure reader attention, and more.”
We hope you have a great “4th of July” weekend!
Photo by bayasaa