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Google’s New Content Platform and What It Means to You


Did you hear that Google is testing out a new content platform?

It’s called “Google Posts” or “Posts with Google.”

What This Means for Google Users

Here’s how Google describes this new service and its benefit to users…

“Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we’re experimenting with a new way for users to hear directly from select entities they’re searching for on Google.”

That means that in the future, when we search on Google for information about certain well-known individuals, businesses, and organizations, Google will provide us with helpful information, created by these people, businesses, and organizations, themselves.

That way we don’t have to just get second-hand information about these entities. We can now get content straight from “the horses mouth.”

What This Means for  Content Creators

Here’s how Google describes this new service and its benefit to content creators…

“Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.”

First of all, you’ll notice that the new Google content platform appears to be a way for individuals with personal brands and corporate brands to create content that will speak directly to people searching for information about them.

That means that it doesn’t appear, at least at this point, that Google will be opening up its platform to just any and all people who want to create content. It will just be for “select entities.”

(Hopefully they will open this up to others in the future!)

The other interesting thing about “Google Posts” or “Posts with Google” is that the content that these brands create sounds like it will appear instantly, in real-time. That means that brands don’t have to wait for their content, created on this new platform, to appear in search results.

They’ll just “hit the button” and it will appear in the Google results!

Join the Waitlist

Anyway, if you’d like to sign-up for the “Waitlist” for “Google Posts”/ “Posts with Google,” then you can do that here:

About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.

1 Comment on Google’s New Content Platform and What It Means to You

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