If you haven’t heard of them, Moz is a software as a service (SaaS) company based in Seattle, Washington. They sell inbound marketing and marketing analytics software subscriptions and bring in $40 million dollars a year.
How they got to became so successful is a pretty amazing story that contains a lot of valuable lessons about:
- Content Marketing
- And SEO
You can hear the story from Rand, himself, in the video below…
How Rand Fishkin Began Moz SEO Software Company
Rand Fishkin at CreativeMornings Seattle, April 2016. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world’s creative community at https://creativemornings.com/talks
NOTE: He does use some occasional cuss words so if that would be offensive to you, then you shouldn’t watch this!