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How to Use Content in Your Marketing Funnel (SLIDE SHOW)

Turning a prospect into a customer is NOT something that usually happens instantly, in one moment. It’s usually a process.

If you’d like to see how you can use content to help this process along, then check out the slide deck below from Uberflip.

Here’s how they describe this slide deck…

The Content Marketing Funnel of Love

“The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

“That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.

“You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

“Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.”

About Scott Aughtmon (1798 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.

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