You probably have heard that you should only create content for your specific audience. But what if that’s wrong? Rand Fishkin, from Moz.com, says that’s a bad idea. Watch the video below to see why…

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

“Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.”