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Creating Content for Only Your Specific Target Audience? Bad Idea! (VIDEO)

You probably have heard that you should only create content for your specific audience. But what if that’s wrong? Rand Fishkin, from Moz.com, says that’s a bad idea. Watch the video below to see why…

should you create content for a broad audience

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

“Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.”

About Scott Aughtmon (1832 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.