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Summer Hiatus Ends Monday. Until Then, How Influencer Marketing Made the Potato Popular

Our summer break at BBH will be over at the end of this week.

That means we’ll be back with posts every weekday starting next Monday, August 7th.

In the meantime, here’s my latest post at my other site…

It might be hard for you to believe, but these sayings about potatoes would have been scandalous and even frightening to the people of France back in 1785.

Yes, I did use the word “frightening” in regards to potatoes. No, I am not exaggerating.

Believe it or not, the potato was once not just an unpopular item but was thought by some people in France to have evil origins.

Now before you think, “Who cares!” and click away you need to realize something.

This story isn’t just about potatoes.

The story I am about to tell you could be one of the oldest examples of influencer marketing that you’ve ever heard of.

Not only that, it reveals an important lesson about the combined power of influencer marketing and content marketing.

Let me tell you the story and then I’ll show you what I mean….


About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.