Our summer break at BBH will be over at the end of this week.
That means we’ll be back with posts every weekday starting next Monday, August 7th.
In the meantime, here’s my latest post at my other site RecessionSolution.com…
It might be hard for you to believe, but these sayings about potatoes would have been scandalous and even frightening to the people of France back in 1785.
Yes, I did use the word “frightening” in regards to potatoes. No, I am not exaggerating.
Believe it or not, the potato was once not just an unpopular item but was thought by some people in France to have evil origins.
Now before you think, “Who cares!” and click away you need to realize something.
This story isn’t just about potatoes.
The story I am about to tell you could be one of the oldest examples of influencer marketing that you’ve ever heard of.
Not only that, it reveals an important lesson about the combined power of influencer marketing and content marketing.
Let me tell you the story and then I’ll show you what I mean….