What is “Influencer Marketing?”
Influencer Marketing Definition: According to TapInfluence.com, Influencer Marketing is…
“Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.”
This cool slide deck from WishPond.com will help you understand more about the steps you can take to begin taping into this powerful source of market influence. (You’ll also learn what NOT to do!)
Here’s how they describe this slide deck (aka slide show)…
“All of the hype around influence marketing over the past 2 years has been impossible to ignore. It’s one of the primary strategies for expanding brand awareness, while also helping that influencer to build their brand and reach a new audience.
“But what do the influencers themselves think about influence marketing? Find out in this presentation of 50 influencer quotes!”