Business 101: What Is The Difference Between A Prospect, An Active Customer And An Inactive Customer?
There are some basics about business that most [Read more...]
2BH Original Content
(Expert Feature) 4 Ways to Meet and Keep Twitter Followers
When using social media to market your brand, how many times have you been tempted to just scream out the message about your upcoming sale or promotion? How many times have [Read more...]
How “Ivory Soap” Accidentally Became A Success
This is the “legend” of how “Ivory Soap” came to be. Procter & Gamble introduced a white soap into the market way back in 1870. They [Read more...]
(Expert Feature) Why Pinterest Might NOT Be Right For Your Business
You might want to think before you start “pinning.” Gee, I can’t spend any time on social media anymore without running in to something about [Read more...]
(Expert Feature) 3 Ways Your Website Can Help – Or Hinder – Your Customers
How your website was designed can either encourage people to do business with you, or turn them away. By looking at some basic, critical factors, you can improve the rate at which people decide to do business with you. [Read more...]
Book Review: “Grouped: How small groups of friends are the key to influence on the social web”
The book I want to highlight today is for anyone who really wants to understand the true power of social media today. Let me start by giving a basic explanation of social [Read more...]
Book Review: “Curation Nation”
If you are a business owner who doesn’t think that you have time to blog, then I have a powerful alternative for you. It’s called “curation.” The [Read more...]