You will hear me mention the importance of content marketing over and over again.
Why? Because people are constantly being bombarded by ads and marketing and they’ve learned to tune it out or literally block it (i.e. DVR it away).
But content marketing by itself isn’t the answer. You need your content marketing to be tied to your brand.
Susan Newman mentions the importance of this in a recent post when she says…
“Okay I’m going to hit the nail on the head, people!”
“I see social media bloggers, one after another, and yes, content is so very important, but none of them has a solid “brand” that stands out. So if they get a ton of hits, I have to wonder not how, but if the readers have a clue who or what company they are following? Did they just come and read the post and leave without realizing where that content was weeks later?“
Read the rest of what she says about the importance of branding and content marketing here on her blog…
Photo by Guudmorning!