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The Content Marketing & Branding Connection

You will hear me mention the importance of content marketing over and over again.

Why?  Because people are constantly being bombarded by ads and marketing and they’ve learned to tune it out or literally block it (i.e. DVR it away).

But content marketing by itself isn’t the answer.  You need your content marketing to be tied to your brand.

Susan Newman mentions the importance of this in a recent post when she says…

“Okay I’m going to hit the nail on the head, people!”

“I see social media bloggers, one after another, and yes, content is so very important, but none of them has a solid “brand” that stands out. So if they get a ton of hits, I have to wonder not how, but if the readers have a clue who or what company they are following? Did they just come and read the post and leave without realizing where that content was weeks later?

Read the rest of what she says about the importance of branding and content marketing here on her blog

 

Photo by Guudmorning!

About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.