For most businesses, playing the “lowest prices” game can be one of the worst choices they ever make. You don’t want to play that game and you don’t have to.
“Ruti Levy, in her Haaretz.com article Building blocks of high prices, cited the fact that Israelis are paying 3 to 3.5 times what they would online for Legos. Even when you factor in shipping and taxes, these buyers are paying more than 60% higher prices for the same Lego sets they could get online. The question on everyone’s mind is ‘Why?'”
“It would be nice to be able to point to a single factor, but it appears that there are three at work in Lego’s favor…”
Read the rest of Dale’s insights and lessons on how you can position your business to charge higher prices…