Social media is definitely something that most business owners should be involved in – at least on some level.
But you should also be involved in email marketing.
“It’s become a bit of a cliché to say that email marketing isn’t dead, as if people were bailing on their email clients à la the mass exodus from Friendster and MySpace and authors like myself are proclaiming an Easter miracle. We all know that there’s value in being able to connect to the one place we check more religiously than our social channels. Email is not dead, nor has it ever been, but it has definitely taken a backseat as far as headlines and tweets go. But is the backseat designation justified?”
“In a recent survey by ExactTarget, 91 percent of respondents said they checked their email daily, while only 57 percent said they checked their Facebook accounts every day.”