“I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C.”
“Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now. Not only did I answer them, I over answered them. I did so to help provide clarity and guidance for those seeking substance and not fluff, or as my colleague at Altimeter Group Charlene Li likes to say, ‘meaningless platitudes.'”
Brian goes on to give some great answers to questions like:
- What is the formula of success in social media?
- Which companies are successful in social media in your opinion? And why?
- Where do you think companies are mistaken in their social media applications? What should be taken into consideration to not make mistakes in social media?
- And many more important questions
It’s a very long article, but I’d encourage you to read it AT LEAST for Brian’s 5 Ways to develop a strategic social media presence.