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Advice From Brian Solis On “Generation-C” – Consumers Who Do Everything Online

Posted by Scott Aughtmon on Apr 24th, 2012 in Social Media Tips | 0 comments

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“I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C.”

“Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now. Not only did I answer them, I over answered them. I did so to help provide clarity and guidance for those seeking substance and not fluff, or as my colleague at Altimeter Group Charlene Li likes to say, ‘meaningless platitudes.’”

Brian goes on to give some great answers to questions like:

What is the formula of success in social media?
Which companies are successful in social media in your opinion? And why?
Where do you think companies are mistaken in their social media applications? What should be taken into consideration to not make mistakes in social media?
And many more important questions

It’s a very long article, but I’d encourage you to read it AT LEAST for Brian’s 5 Ways to develop a strategic social media presence.

Continue reading Brian’s article on BrianSolis.com…

Written by Scott Aughtmon

Scott Aughtmon is a “business recession solution expert“, a “content creation expert,” and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). You can read some of his content marketing articles for “Content Marketing Institute“ here. He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them to reveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. Read more of Scott’s insights on his blog.

*Click here to set up an appointment with Scott for a FREE, 1-hour, no pressure and no obligation, phone consultation.

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