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Barbershop Uses Social Media To Put New Twist On Old Business

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“BEN DAVIS HAS PUT a modern twist in a 5,500-year-old business: barbering.”

“My introduction to the Gents Place was through a Facebook ad that offered a free cut, shampoo and hot towel treatment—a $35 value—in exchange for my name, phone number, e-mail address and preferred social network. Who could resist? While waiting for my turn at the shop in downtown Leawood, Kans., I took advantage of the Wi-Fi access to catch up on the news on my iPad. Since the chop was free, I opted for a $10 add-on, a lathered neck shave with a straight razor. Ah, nice.”

Continue reading the BRILLIANT ideas that Ben Davis has used to bring in $2,000,000 in revenue on Forbes.com
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About Scott Aughtmon (1831 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.