Some Companies Ditch Blogging For Social Media
An article on USAToday.com said, “With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.”
“A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune500 companies maintained a blog in 2011, flat from a year ago after rising for several years.”
I just need to say this…
I understand the reasoning behind this decision for some of the companies, but in general it’s not a good decision. Most don’t understand the benefit of content marketing and owning their own “content channel.”
As Scott Monty ( head of social media at Ford Motor) says in the article, “Still, engaging blogs can serve crucial marketing goals — especially executives out to establish expertise in their industry.”
Continue reading about the companies making this decision at USAToday.com…
