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From Prospect To Customer In Babysteps













“The ultimate dream of any marketer is to go from ‘Hi, how are you? to ‘And what form of payment will you be using today?’ in 60 seconds or less.”

“But of course some of us wanted a pony for our 10th birthday too.”

“The process, and yes it is a process, of gaining enough know, like and trust to make a sale is a thoughtful one. It certainly can happen by putting enough good stuff out into the world and having all of that come together in the happy accident that is a customer, but there’s a psychology that can be employed to make it happen in a more predictable manner as well.”

Click here to continue reading about “baby steps” you can engage your prospects in on

Photo by Dermot O’Halloran

About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.