From Prospect To Customer In Babysteps
“The ultimate dream of any marketer is to go from ‘Hi, how are you? to ‘And what form of payment will you be using today?’ in 60 seconds or less.”
“But of course some of us wanted a pony for our 10th birthday too.”
“The process, and yes it is a process, of gaining enough know, like and trust to make a sale is a thoughtful one. It certainly can happen by putting enough good stuff out into the world and having all of that come together in the happy accident that is a customer, but there’s a psychology that can be employed to make it happen in a more predictable manner as well.”
Photo by Dermot O’Halloran
