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Tracking Your Facebook Campaign

“Mashable not long ago discussed the trend towards small businesses engaging on Facebook.”

“Although small businesses are now using Facebook in their marketing strategy, most of them don’t understand how to track their results. Here are a few tips to get started.”


“Your Facebook Campaign”

“Before you create a Facebook campaign for your business, you need to have a set of goals and an accompanying strategy of how to achieve them.”

“After you have implemented your strategy, you will need a system in place to measure how effectively you are reaching those goals.”

“Many businesses measure the success of their Facebook campaign by how many people like their fan page.”

“While social likes are important conversions to measure, you are going to need a much more detailed understanding of your customers.”

Click here to read what you really need to measure for your Facebook campaign on

About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.