The 4 Commandments of Socially-Created Content
“In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both recovering from a rough work day, when Carlos wondered out loud, “Wouldn’t it be great if we could work for ourselves?” His wife didn’t take this idea lightly. They talked about the reality of doing something like this, and decided to go for it.”
“With dreams of great success, they invested $48,000 in a truck and opened the El Charrito taco truck in Stamford, CT, selling delicious authentic Mexican food.”
“And the results? Unfortunately, it generated very little business.”
“Until one day a guy named Adam came to buy a taco.”
