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$40 Billion Spent On Content Marketing

“Businesses spent more than $40 billion on content marketing in 2011, with investment in digital content and ‘other’ content (including events and videos, though the latter is often characterized as digital content) hitting a record-breaking $16 billion. The Custom Content Council and ContentWise’s Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2012 shows that print media dominates for now, but the data highlights the growing trend toward marketing with audience-targeted online content.”

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.