$40 Billion Spent On Content Marketing
“Businesses spent more than $40 billion on content marketing in 2011, with investment in digital content and ‘other’ content (including events and videos, though the latter is often characterized as digital content) hitting a record-breaking $16 billion. The Custom Content Council and ContentWise’s Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2012 shows that print media dominates for now, but the data highlights the growing trend toward marketing with audience-targeted online content.”
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