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Warning: Brand Humanization Is Not A Social Media Fad

“Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) stuff, and a million other tactics. But has it worked? Do brands truly appeal to you at a human level? Maybe not in many, many cases just yet.”

“But they’re trying. One indicator is brands’ recent efforts with Trust Marketing. Spending as much time on Twitter and other social media channels as I do, I can see why. Trust is necessary if we are to think of brands in human terms. Brand Humanization sounds like old school marketing spin, but it’s not. Humanizing brands is more than marketing – it’s a necessity in a world where social media can sweep aside positioning and branding in a heartbeat.”

Click here to continue reading 5 reasons why brand humanization is important on Forbes.com

About Scott Aughtmon (1802 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.