How To Market Your Business And Not to Be a Spammer
“Email is the single most effective marketing tool for many businesses — and being blocked as an email spammer can be their biggest headache.”
“It’s getting more difficult to get into inboxes, as the battle between spammers and Internet service providers rages on. Nearly one in four commercial emails doesn’t make it to the inbox and is either shunted to spam folders or blocked altogether, according to a March report by Return Path, a New York email deliverability monitoring firm. Six months earlier, that figure was one in five.”
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