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Do You See The Hidden Potential?













A long, long time ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on whether there was a potential market or not.

The first salesman reported back, “There is no potential here – nobody wears shoes.”

The second salesman reported back, “There is massive potential here – nobody wears shoes.”

One of the key differences between successful people and unsuccessful people is that successful people see potential when everyone else sees nothing.

What do you see around you today?


Photo by Paul Stevenson

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.