A long, long time ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on whether there was a potential market or not.
The first salesman reported back, “There is no potential here – nobody wears shoes.”
The second salesman reported back, “There is massive potential here – nobody wears shoes.”
One of the key differences between successful people and unsuccessful people is that successful people see potential when everyone else sees nothing.
What do you see around you today?
Photo by Paul Stevenson
- Story: The Old Blind Man & The Young Ad Writer (baybusinesshelp.com)