Tech’s Hunger For Overnight Hits Is Bad For Business
“No one waited in line to buy the first iPod. It took a year and a half for Apple’s shiny, pricey music player to hit its millionth sale, and nothing about its trajectory (2002 sales, for example, were a Zune-like 40,000 a month) suggested that success lay ahead. Plot the device’s early numbers alongside the blockbuster years to come–in 2008, Apple sold 56 million iPods–and you’d need a retina display to see the few pixels representing 2001, 2002, and 2003.”
“As digital culture has become mainstream culture–pushed along by, yes, Apple and its now masterfully calibrated launch events–the iPod’s slow start would make it a dud today, the TouchPad of music players (remember HP’s ill-fated tablet? Me neither). Tech has now become about hits, not unlike Hollywood movies.”
Click here to read why this is a bad trend on FastCompany.com…
