Small Business Owners So Busy With Day-To-Day Operations Notion Of Social Networking Doesn’t Get Second Look
“Reading recent headlines about social media sites Pinterest valued at roughly $1 billion and Facebook’s IPO potentially valuing the company at $104 billion can make your head spin. While such valuations smack of an imminent bubble, there’s no discounting the vast impact that effective social media participation can have on building brand awareness and customer engagement.”
“Despite the compelling stories and statistics, many small business marketers are so caught up in the day-to-day operations of running their business, the notion of social networking doesn’t get a second look as a way to solve many of their marketing problems. Here’s an excerpt from my new book, “Optimize,” that helps set the stage for how small businesses can realistically and practically get started with meaningful social media marketing.”
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