Stop Selling In Order To Sell More?
“The longer I’ve been in business, the more I realize that the business of selling any product or service has very little to do with the product or service. Sales is about building relationships of trust, and you build relationships of trust by finding common ground.”
“As a CEO, I always knew that I was in sales and that I was in a unique position to try and build relationships with my peers at the organizations we try to sell to. The problem is that Beryl is a small service provider in the huge health care industry. And I found getting into the ‘C suite’ of a large hospital is pretty much like walking into a White House dinner without an invite. Not a high ratio of success. Even bigger possibility of being manhandled by guys in sunglasses on the way out.”
Click here to continue reading to learn about how to sell without selling on Inc.com…
Photo by Marcin Wichary
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