5 Common Small Business Optimization Issues
“Small and medium businesses face a number of challenges inherent to their size; many simply don’t have the budget, manpower, or in-house expertise to pull off the online marketing campaigns bigger companies can manage.”
“Selling online has this wonderful equalizing factor, making it possible for even the sole entrepreneur working from home to connect with markets they otherwise may never have accessed. However, as search engines continue to evolve, placing more and more emphasis on content and user experience, many SMBs are finding it difficult to compete with competitors that may have the capacity to churn out content, win in social, and outrank them at every turn.”
“Lee Odden, author of ‘Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,‘ offered to help us solve five common SMB online marketing problems.”
