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“The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.”
“The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do. Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.”
“In the book, Mr. Hoffman also states a key point about business networking: ‘It’s better to be the best connected than the most connected.’”
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