Pay-Per-Click Out-Pulls Cold Calling, Sending Postcards And Using Recruiters
“Web advertising can be an effective and inexpensive way for wealth managers to attract new business, but few advisers use them.”
“The ads are quick and cheap to produce and their effectiveness can be easily gauged. For firms looking to attract business or recruit financial advisers, advertising on search engines, social media and other sites is worth a try, advisers say.”
“Tarah Carlow, vice president of marketing and new business development at Dallas-based boutique broker-dealer Prospera Financial Services, wanted to attract more top-tier financial advisers to her firm, whose 125 independent advisers manage about $3 billion in client assets.”
