3 Key Elements You Must Have For A Successful TV Commercial

“An effective TV commercial has many of the same attributes as a good movie. How often have you sought out a funny ad to rewatch it on the internet? That’s the dream of all advertisers—the viewer actually enjoying being sold something. We usually don’t think of commercials as mini movies, but it’s amazing how much of a story you can tell in 30 seconds or less.”

“If you have voluntarily subjected yourself to watching commercials you’ve already seen, you’re probably doing it because you’re entertained. The most successful commercials are just plain fun to watch. But to say movies and a rare few commercials are entertaining is much too simplistic, because there are a thousand different reasons why we find things entertaining. Let’s break it down.”

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