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Many Of Us Are Using Social Media, But Are We Really Making A Connection?












Check out this article called “B2B Social Media: Are we really making a connection?” by Joan Damico to learn how to move beyond social media to really connecting with prospects and customers…


“More B2B companies are tweeting, blogging and posting news, but I’m curious… are we really communicating or are we still using a bullhorn disguised as social media?”

“I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people.  In other words, telling your networks about a really interesting article or helpful tweet is a good use of social media, but it needs to go to the next level to really build relationships… the aim of most social media programs.  You need to interact with the communities in which you participate.”

Click here to continue reading to learn what you can do to really connect with prospects and customers on

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.