Many Of Us Are Using Social Media, But Are We Really Making A Connection?
Check out this article called “B2B Social Media: Are we really making a connection?” by Joan Damico to learn how to move beyond social media to really connecting with prospects and customers…
“More B2B companies are tweeting, blogging and posting news, but I’m curious… are we really communicating or are we still using a bullhorn disguised as social media?”
“I’m bringing this up because I’m as guilty as some B2B marcom folks who put out good, relevant content on the various social media outlets, but fail to make a real connection with real people. In other words, telling your networks about a really interesting article or helpful tweet is a good use of social media, but it needs to go to the next level to really build relationships… the aim of most social media programs. You need to interact with the communities in which you participate.”
