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Story: The Businessman & The Fisherman – When Is Enough, Enough?

Don't miss out own what really matters in life

A fisherman in central Chile – Wikipedia

As we chase after success, we need to be careful not to lose sight of the things we really want in life.

It reminds me of a story I once heard…


A businessman was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked.

Inside the small boat he could see several large yellowfin tuna. The businessman complimented the man on the quality of his fish and asked how long it took to catch them.

The fisherman replied “Only a little while.” The businessman then asked him why he didn’t stay out longer and catch more fish?

The fisherman said he had enough to support his family’s immediate needs.

The businessman then asked, but what do you do with the rest of your time? The fisherman said, “I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos; I have a full and busy life, señor.”

 The businessman scoffed, “I am a Harvard MBA and I could help you. You should spend more time fishing and with the proceeds buy a bigger boat. With the proceeds from the bigger boat you could buy several boats; eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman, you would sell directly to the processor and eventually open your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually New York City where you would run your expanding enterprise.”


The fisherman asked, “But señor, how long will this all take?”
To which the businessman replied, “15-20 years.”

“But what then, señor?” The businessman laughed and said, “That’s the best part! When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You would make millions.”

 “Millions, señor? Then what?”


The businessman said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”

 The fisherman, smiling, looked up and said, “Isn’t that what I’m doing right now?


We need to realize that many of the things we really want out of life are already within our reach.
Lets’ not overlook them until it’s too late.


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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.