There’s been a perception that B2B marketers are much less engaged in social media than B2C marketers.
Whether that was ever true, I can’t say, but it’s no longer true.
B2B marketers are very involved in social media. In fact, their main use of it is to gain leads (through SEO).
Check out this infographic to see how B2B Marketers use social media compared to their B2C counterparts…
Infographic from webmarketing123.com
- Is The Social Media You The REAL You? (INFOGRAPHIC) (baybusinesshelp.com)