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The State Of Digital Marketing: B2B Marketers VS B2C Marketers (INFOGRAPHIC)

There’s been a perception that B2B marketers are much less engaged in social media than B2C marketers.

Whether that was ever true, I can’t say, but it’s no longer true.

B2B marketers are very involved in social media. In fact, their main use of it is to gain leads (through SEO).

Check out this infographic to see how B2B Marketers use social media compared to their B2C counterparts…

the state of digital marketing - b2b marketers use of social media vs b2c marketers use of social media

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.