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Do People Trust Your Business?

do people trust your business?

In this crazy economy you probably have thought of many things you think you need to keep your business going and growing.

But you might not have considered how much you need trust.

Check out this article called “Trust As Currency” by David Horsager and learn why you need trust in your business…


“Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains the trust edge? Every aspect of business becomes more profitable. Customers will pay more, tell others, and come back. With suppliers whom you trust, one call is enough. Delivery time and costs decrease because there is less double-checking, paperwork, and follow-up.

“The High Cost of Suspicion

“Skepticism and suspicion create the opposite of trust and destroy motivation, teamwork, and results. Skepticism brings everything into question, slows processes, and promotes suspicion. America’s public climate has been pervaded by suspicion.”

Click here to continue reading and learn from a study of 453 buyer-supplier relationships of automakers dealing in three countries, which gives empirical evidence of the economic value of trust on


Photo by Pink Sherbet Photograph

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.