Would you ever guess that alienating some people could be the best thing for your business?
Well, if you said, “No,” then read this trend report called “Demanding Brands”…
“If you don’t believe that the number one raison d’être for brands is to (profitably) help create a more sustainable, more ethical society – and that brands that ignore this imperative will regret it one day – then don’t read on.
“For the rest of us: this month we bring you a full Trend Briefing on how ambitious, responsible brands are instigating daring changes in the relationships they have with their customers. Make way for DEMANDING BRANDS.
“Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Even if that means some pain – financial or otherwise – for their customers.”
Photo by Steve Snodgrass
- The Evolution of Advertising: How Consumers Won the War for Their Attention (SLIDE SHOW) (baybusinesshelp.com)