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Do You Have Demanding Branding? If So, That’s Good

Would you ever guess that alienating some people could be the best thing for your business?

Well, if you said, “No,” then read this trend report called “Demanding Brands”…

demanding brands

“If you don’t believe that the number one raison d’être for brands is to (profitably) help create a more sustainable, more ethical society – and that brands that ignore this imperative will regret it one day – then don’t read on.

“For the rest of us: this month we bring you a full Trend Briefing on how ambitious, responsible brands are instigating daring changes in the relationships they have with their customers. Make way for DEMANDING BRANDS.

Definition:

“Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Even if that means some pain – financial or otherwise – for their customers.”

Click here to read this intriguing report from TrendWatching.com

 

Photo by  Steve Snodgrass

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About Scott Aughtmon (1863 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.