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Why You Need To Find A Niche And Specialize To Succeed In Business

What are you and your business especially good at?

What are your specialties?

Who do you work best with?

Are your answers “Everything” and “Everyone”?

If so, you might be limiting your ability to succeed.

Check out this post called “Small Business Tips | Become a specialist to achieve success” by Rhonda Abrams and discover why specialization is the key to success…

Rhonda Abrams

“If you’re starting a new business — or want to expand an existing small business — one of the best pieces of advice I can give is this: Find a niche.

“Find a specialty that immediately and clearly distinguishes you from the competition, and then get really good at it. You’ll have more customers or clients, you’ll have a leg up on competitors, and best of all, you’ll make more money.

“Everyone is familiar with the concept of specialists. When I broke my wrist last month, I went to a surgeon specializing in just wrists. I wanted someone with the expertise to make sure my wrist would get back to normal.

“But specializing isn’t limited to doctors, far from it. Entrepreneurs in all types of small businesses can carve out a unique place.”

Click here to continue reading and discover why being a specialist is the path to small business success on


Photo from Rhonda Abrams Twitter Page

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.