Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide.
It’s called “Small Business Saturday.”
If you don’t know, Small Business Saturday was started by American Express back in 2010.
Are you wondering whether it’s a PR trick for American Express, consider this…
U.S. consumers who were aware of Small Business Saturday in 2012 spent on a total of $5.5 billion with independent merchants.
Now is the time for you to promote the day for your business and figure out ways to leverage it.
(NOTE: You can use this video above on your business website to help promote the day.)
- U.S. Consumers Spent $5.5 Billion On “Small Business Saturday” (baybusinesshelp.com)