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Do You Know The Ideal Length For Effective Online Videos?

Did you realize that the length of your videos matters?

Different length videos can be more effective for different purposes.

Check out this post called “What’s the ideal length for online videos?” by Lisa Ostrikoff and discover the most effective video lengths to converts views into sales…

video marketing tips

“It’s been proven beyond a doubt that good online videos can translate into sales. Still, questions linger when it comes to video best practices for business owners.

“One of the most common questions my clients ask is whether they should produce long-form content on their websites, or work with shorter videos.

“In marketing and advertising, we break video lengths down in the following ways:

  • Bite-sized: under 30 seconds
  • Short videos: one to five minutes
  • Long videos: Over five minutes

“Some industry reports state that viewers prefer longer videos, while others argue that consumers only have the attention spans for short video clips. So, what’s the best length of video for your business? Truthfully, it depends on the following three things: intent, message and audience.”

Click here to continue reading and learn the best times to use these 3 types of video lengths on TheGlobeAndMail.com

 

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.